Mainstream media coverage is interesting. These organizations must be careful to fact check and paint with a broad stroke at the same time. This often means that late breaking stories must be treated with kid handled gloves with the general public in mind. For example Fortune is beginning to report on venture investors. I personally feel that it is too late in the life cycle and should be focused on supporting ancillary products and techniques that would support 3-d printing at the beginning of the life cycle. Major industries have already thrown their hat in, so how does fortune expect these investors that they have tracked down for comment to help? This is often the problem with reporting on something cutting edge to stockholders but originated in the Maker community.

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